What is OG Title?

Published: 15 Sep 2025

Ever wondered why your link looks different when you share it on Facebook or WhatsApp? Sometimes the title shows up perfectly; other times it feels off.

That’s where the question comes in – what is OG Title? Don’t worry, it’s not as technical as it sounds. 

In this guide, we’ll explain what OG Title means, why it matters for your website, how it affects social media sharing, and the best ways to set it up the right way.

What is an OG Title?

So guys, what does this OG mean? OG stands for Open Graph, a system created by Facebook to control how links appear when shared on social media. An OG title is the title shown with your link, almost like a headline.

What is OG Title?

Think of it as the “cover line” for your content on platforms like Facebook, Twitter, LinkedIn, or WhatsApp. It doesn’t have to match your page title; you can write it in a more catchy way to grab attention on social feeds.

Why is the OG Title Important?

Here’s why the OG title matters:

  • First impressions on social media:It acts as your headline. A clear, engaging title makes people more likely to click.
  • Click-through rate (CTR): A strong title stands out in a busy feed and drives more visits to your site.
  • Brand image:A well-written OG title builds trust and shows professionalism.
  • SEO benefits: It doesn’t directly affect rankings, but better engagement and shares can indirectly support SEO.

How OG Title Works (Technical Basics)

The OG title is set using Open Graph meta tags, which are small bits of code inside the <head> section of a webpage. They tell social platforms exactly what to display when your link is shared.

Here’s an example:

<meta property=”og:title” content=”Your Catchy Page Title Here” />

If you don’t set it, most platforms will just use your page title, which may not always look good. That’s why setting a custom OG title is important.

Usually, OG titles work together with other Open Graph tags:

  • og:description → short summary of the page
  • og:image → thumbnail that appears with the link

Together, they create a clean and clickable preview of your content on social media.

Best Practices for Writing OG Titles

Here are the best practices to create the perfect OG title for your site. These tips will help you make titles that look good, grab attention, and drive more clicks from social media.

Let’s list them first and then learn about each in detail:

  • Keep it Short and Clear
  • Make it Catchy and Clickable
  • Match the Page Intent
  • Add your Brand (when needed)
  • Avoid Keyword Stuffing
  • Test Before Publishing

Let’s dig in next! 

Keep it Short and Clear

OG Titles should be easy to read at a glance. If they’re too long, social platforms cut them off.

  • Ideal length: 60–90 characters (around 60 works best). Avoid going beyond 88–100 characters because social platforms may cut it off.
  • Focus on the main message in simple words.
  • Avoid extra words that don’t add value.

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Make it Catchy and Clickable

Your OG title is your hook. It should stand out in a busy feed.

  • Use numbers, questions, or action words.
  • Keep the tone human and natural.
  • Add curiosity, but never mislead.

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Match the Page Intent

The OG title should reflect what the page actually covers. Misleading titles create distrust.

  • Use “How to” for guides.
  • Use “Top” or a number for lists.
  • Be specific if it’s a tutorial or breakdown.

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Add Your Brand (When Needed)

Branding makes sense for key pages like your homepage, services, or important guides.

  • Add brand name at the end with a divider (| or –).
  • Don’t add your brand everywhere; it can make titles too long.

Example: Advantages and Disadvantages of SEO – SmSeo

Avoid Keyword Stuffing

Adding the keyword once is enough. Repeating it makes the title look spammy.

  • Use natural language.
  • Focus on clarity over keyword density.

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Test Before Publishing

Always check how your OG title appears across platforms. Different sites may show previews differently.

  • Use Facebook Sharing Debugger to preview and refresh data.
  • Use Twitter Card Validator to check the Twitter/X preview.
  • If using WordPress, test with SEO plugins like Yoast SEO or Rank Math.

This ensures your OG title looks polished before you share it.

How to Add OG Titles in WordPress

Adding OG titles in WordPress is simple. You don’t need coding skills, just the right plugin or settings. Let’s go through the main methods one by one.

Using an SEO Plugin (Easiest Way)

Most SEO plugins let you set OG titles directly.

Yoast SEO:

  • Install and activate Yoast SEO.
  • Edit any post or page.
  • Scroll to the Yoast SEO box → go to Social tab.
  • Add a custom Facebook title (this is your OG title).
  • Update the page.

Rank Math:

  • Install and activate Rank Math.
  • Edit your post/page.
  • Scroll to the Rank Math box → Social Media tab.
  • Add a custom OG title for Facebook/Twitter.
  • Save changes.

Best for beginners since plugins handle the technical tags for you.

Using a Social Media Plugin

If you don’t want a full SEO plugin, you can use a smaller plugin like OG Tags or Social Warfare.

  • Install the plugin.
  • Go to its settings.
  • Add your custom OG title for posts/pages.
  • Save changes.

Manual Method (For Developers)

If you don’t want plugins, you can add OG title tags in your theme’s <head> section.

  • Open your theme’s header.php.
  • Add this code:<meta property=”og:title” content=”Your Custom OG Title Here” />
  • Save and upload the file.

Not recommended for beginners because updates may overwrite changes.

OG Title vs Other Titles

The OG title isn’t the same as other titles. 

Your post (page) title is the heading people see when they open your site, the meta title is what shows up on Google when someone searches, and the OG title is the one that appears when your link is shared on social media. 

Each one has its own job; page titles guide readers, meta titles help you rank and get clicks on Google, and OG titles make your link stand out on Facebook, Twitter, or WhatsApp.

Conclusion 

So guys, it’s time to wrap up our guide on what is OG title in SEO. We’ve talked about what it means, why it’s important, and how it works.

Honestly, OG titles are one of those small things that most people ignore, but they can make a big difference when it comes to how your website looks on social media. From my side, I’d say always keep your OG titles short, clear, and a little catchy. It’s like dressing up your content before showing it to the world. 

And hey, if you still have questions or doubts, don’t worry, I’ve got you covered in the FAQs below. Go check them out; they might clear up the last bits for you. 

FAQs 

Here are the commonly asked questions related to Open Graph titles in SEO:

Does OG title affect SEO directly?

No, OG titles don’t affect search engine rankings directly. Google doesn’t use them for ranking. But they improve how your content looks on social media, which can bring more clicks and traffic. That extra traffic can indirectly support your SEO.

What happens if I don’t set an OG title?

If you skip it, social media platforms will usually pull your page title. Sometimes this looks fine, but often it gets cut off or doesn’t sound catchy. This can hurt your clicks and brand image. It’s better to set a proper OG title.

Can I use the same OG title as my SEO title?

Yes, you can use the same title, but it’s not always the best choice. SEO titles are often longer and keyword-focused. OG titles work better when they’re shorter and more user-friendly. If you can, adjust them for social media.

How long should an OG title be?

The safe length is 60–90 characters. Around 60 is ideal for clean previews across Facebook, X (Twitter), and LinkedIn. Avoid going beyond 88–100 characters, as longer titles may get truncated and lose impact.

Do I need plugins to add OG titles in WordPress?

No, plugins are not required—you can add OG tags manually with code in your theme. But plugins like Yoast SEO or Rank Math make it easier and safer. They also let you preview how your title will look before posting. For beginners, plugins are the best choice.

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