What are SEO Parts & Why Are They Important?

Published: 15 Aug 2025

Wondering what exactly “SEO Parts” are and how they can impact your website’s visibility? If yes, then look no further! In this comprehensive blog post, we’ll explore the various components of SEO and provide you with a detailed understanding of each part.

Whether you’re a beginner seeking clarity or an experienced marketer looking to refine your strategies, we’ve got you covered.

Table of Content

So, let’s get started!

SEO Parts

When it comes to SEO, there are several key components, or “SEO parts,” that work together to improve your website’s ranking.

Here is the list of three major search engine optimization parts:

On-Page SEO
On-Site SEO (Technical SEO / Advanced On-Page SEO)
Off Page SEO (Link Building)

Let’s take a closer look at each of these components.

What is On-Page SEO?

When a website ranks on Google, it’s not the whole site that appears at the top — it’s usually a single webpage. This means your keyword ranking is linked to a specific page on your site, not the entire website.

So, how do we make that page rank higher and faster in search results? That’s where On-Page SEO comes in.

On-Page SEO is the process of improving the content, structure, and design of one webpage so that both search engines and visitors can easily understand it. You’re basically making your page clear, useful, and well-organized so Google can read it easily, and people can enjoy it.

Why is On-Page SEO important?
It’s important because it helps search engines know exactly what your page is about. When search engines understand your page well, they are more likely to show it to people searching for that topic — giving you a better chance to get clicks, traffic, and rankings.

Elements of On-Page SEO

Here is the list of all the on-page seo elements that you need to optimize:

1. URL Structure

A URL is the address of your webpage, like “www.yoursite.com/about-us.” The URL should be clear and easy to read, both for search engines and people.

Why are SEO-friendly URLs important? If the URL is short and contains important words (called keywords), it helps search engines figure out what your page is about.
Best practices for URLs: Keep it short. Use the main keyword in the URL. Avoid random numbers or letters (like “www.yoursite.com/123abc”).

2. Meta Settings

Meta settings are small pieces of text that tell search engines what your page is about. They don’t show on the page itself but are in the page’s code.

Meta Title: This is the title that appears in search results.

Why is it important? The title helps search engines and users understand the page’s content. A good title includes keywords and grabs attention.
Example: “Best Running Shoes for Beginners” is a great meta title for a page about shoes for new runners.

Meta Description: This is a short summary of the page.

Why is it important? It helps people decide if they want to click on your page in search results.
Example: “Find the best shoes for beginner runners with our top picks. Comfortable, durable, and affordable options included”.

OG (Open Graph) Tags: These tags control how your webpage looks when shared on social media.

Why are they important? They make your link look better on platforms like Facebook or Twitter, helping more people click on it.

Canonical Tags: These help search engines know which version of a page to focus on if you have similar pages.

Why are they important? They stop search engines from getting confused by duplicate content, which can hurt your ranking.

3. Content

Content is everything on your webpage, including text, images, and videos.

Written Text: High-quality, clear, and helpful writing is key. Your text should include keywords but still be easy to read and helpful to the user.

Why is it important? Search engines love pages with well-written and useful content. If your content answers people’s questions, your page will likely rank higher.
Example: If your page is about running shoes, talk about what makes each shoe good, such as comfort or durability.

Images: Use high-quality images with alt text (a short description of the image).

Why is it important? Alt text helps search engines understand what the image shows and makes your site more accessible to people with disabilities.
Example: The alt text for an image of a running shoe could be “blue running shoe with white sole”.

Videos: If you include videos, make sure they have proper titles and descriptions.

Why is it important? Search engines can’t “see” the video, so they rely on the title and description to determine its content.

4. User Engagement Elements

User engagement means making the page easy to navigate and interact with, keeping visitors on your site longer.

Internal Linking: These are links to other pages on your website.

Why is it important? It helps visitors find more useful information on your site and helps search engines discover other pages on your website.
Example: On your running shoe page, link to another page about how to choose the best running shoes.

Call-to-Action (CTA): These are buttons or text that encourage visitors to take action, such as “Buy Now” or “Sign Up.”

Why is it important? A well-placed CTA can lead to more people taking action on your site.
Example: After describing a great pair of shoes, a “Buy Now” button can encourage people to make a purchase.

Headings (H1, H2, H3): These are titles and subtitles that break your content into sections.

Why are they important? They make the content easier to read and help search engines understand the main topics of your page.
Example: Use “H1” for the main title (like “Best Running Shoes”) and “H2” for section titles (like “Top Picks for Comfort”).

This is how you can optimize each part of your webpage through On-Page SEO!

What is Technical SEO? (On-Site SEO or Advanced On-Page SEO)

Technical SEO is all about making sure that the structure and technical parts of your website work well for search engines. It’s different from On-Page SEO because it focuses on things behind the scenes, like how fast your website loads and whether search engines can find and read your pages.

Why is Technical SEO important?
A website needs to be in good technical shape, so search engines can easily crawl (read) it and rank it. Even if your content is great, search engines may ignore your site if the technical parts are broken.

Major Elements of Technical SEO

Here is the list of all the major technical SEO elements that your site needs to be optimized:

1. Sitemap

A sitemap is a special file that lists all the pages on your website. It helps search engines find and understand your pages better.

What is an XML Sitemap?
An XML sitemap is a file that gives search engines a roadmap of your website. It tells them which pages are important and should be indexed (included in search results).
How to create and submit a sitemap:
Many website tools can create sitemaps for you automatically. Once you have a sitemap, you can submit it to tools like Google Search Console so search engines know about it.

2. Robots.txt

Robots.txt is a file on your website that tells search engines which pages they can or cannot visit.

What is the purpose of Robots.txt?
It helps manage what parts of your website search engines can see. For example, you might want to hide certain pages, like private areas or testing pages, from being shown in search results.
Best practices:
Make sure you don’t accidentally block important pages from being seen by search engines. It’s like telling a robot where it can and can’t go on your website.

3. Website Speed

Your website’s speed is how fast your pages load when someone visits. Faster websites are better for both users and search engines.

Why is speed important for SEO and user experience?
People don’t like waiting for slow websites, and search engines prefer to show faster sites higher in the results. A slow website can frustrate visitors and make them leave.
Tools for measuring speed:
You can use tools like Google PageSpeed Insights to see how fast your website loads and what needs to be fixed.

Tips for improving speed:

Image compression: Make images smaller in file size without losing quality.
Code minification: Remove extra spaces and code that isn’t needed.
Browser caching: Help your site load faster by saving parts of it on users’ devices.

4. Website Design and Mobile Friendliness

Website design is about how your site looks and works. If it looks messy or is hard to use, people might leave.

How does design impact SEO?
A clean and easy-to-navigate design helps visitors find what they need, keeping them on your site longer.
Why is mobile-friendliness important?
More people use their phones to browse the web than ever before. Your website needs to look good and work well on smaller screens. Responsive design means your website automatically adjusts to fit any screen size.
What is mobile-first indexing?
Google mainly looks at the mobile version of your website when deciding rankings. This means that if your site doesn’t work well on mobile, it can damage your SEO efforts.

5. Google Search Console

Google Search Console is a free tool from Google that helps you monitor your website’s performance in search results.

What does it do?
It lets you see if search engines are correctly finding and indexing (showing) your pages. You can also check for issues that could hurt your SEO and fix them.

Key features:

Index coverage: See which pages Google has found and indexed.
URL inspection: Check how Google sees your specific page.
Performance reports: See how many people are visiting your site through Google and which search terms they’re using.

6. Website Errors

Website errors happen when something goes wrong on your site, and they can hurt your SEO if not fixed quickly.

Common errors:

404 errors: This means a page can’t be found. It’s like hitting a dead end.
500 errors: These are server errors, meaning the website isn’t working properly.

Tools to detect and fix errors: You can use tools like Google Search Console or other website monitoring tools to spot and fix these errors immediately. Fixing errors helps both visitors and search engines.

7. HTTPS and Security

HTTPS is a secure version of HTTP, which is how data is sent between your browser and the website. It adds a layer of security to protect the data.

Why is HTTPS important? Websites with HTTPS are safer for visitors because their information (like passwords) is protected. Search engines like Google give websites that are secure with HTTPS a small ranking boost.

What is Off-Page SEO?

Off-page SEO refers to strategies used to improve a website’s performance in search engine results pages (SERPs) that are performed outside of the website.

An everyday example of off-page SEO could be a friend recommending a place to you. Let’s say you’re looking for a place to eat, and a friend tells you about a great spot they went to. In SEO words, this recommendation is like a backlink. It’s a vote of trust in the restaurant, which can affect your decision about whether or not to go there.

In the same way, when other websites link to your website, it’s seen as a vote of confidence that the content is good and relevant.

If your website has a lot of high-quality backlinks, it will probably rank better in search engine results.

Why is Off-Page SEO important?

Off-page SEO helps build your website’s authority and reputation. If other websites link to your site, talk about it, or share your content, search engines see this as a sign that your website is trustworthy and popular.

Factors of Off-Page SEO

The major factor of off-page seo:

1. Link Building and Backlinks

Link building is the process of getting other websites to link to your site. These links are called backlinks. There are two main types of backlinks:

High-Quality Backlinks: These come from trusted and popular websites. If a big, well-known website links to you, it tells search engines that your site is important, too. For example, getting a link from a well-respected news site or a top blog is a high-quality backlink.

Low-Quality Backlinks: These links come from untrustworthy websites, such as spammy or unrelated sites. Too many low-quality links can hurt your SEO.

2. Techniques for Acquiring Backlinks

Here are some popular ways to get backlinks:

Guest Blogging: Write an article for another website (as a guest) and include a link back to your website. This will give you a backlink and allow you to reach a new audience.
Outreach: This is when you contact website owners or bloggers directly and ask them to link to your content. You can show them how your content is useful to their readers.
Content Marketing: Create high-quality, interesting content that people want to link to. This could be blog posts, infographics, videos, or any content that provides value.
Social Media Sharing: Sharing your content on platforms like Facebook, Twitter, or LinkedIn can encourage others to link to your website if they find it useful or interesting.
Directories and Listings: Submitting your website to trustworthy directories or business listings can earn you backlinks. Be careful to use only reputable sites.
Broken Link Building: This is when you find broken (non-working) links on other websites and suggest that they replace them with links to your content. You help them fix their broken links and get a backlink in return.

Conclusion

In this article, we have extensively covered all three essential SEO parts.

We discussed on-page optimization, which involves improving your website’s content; technical SEO, which involves making your site run better and easier to use; and off-page SEO, which involves boosting your website’s authority and visibility beyond its own pages.

If you understand and use these three main parts of SEO, you’ll be fully prepared to optimize your website for better search engine results and more organic traffic.

FAQs

Here are some of the most commonly asked questions related to parts of SEO:

What are the main components of SEO?

The main components of SEO are:

On-page optimization
Technical SEO
Off-page SEO

What is on-page optimization?

On-page optimization means making changes to a single webpage to help it rank higher. It includes improving titles, headings, and meta descriptions. You also make the URLs clean and easy to read. The goal is to make the page clear for both search engines and visitors.

What is technical SEO?

Technical SEO deals with the setup of your website. It includes making the site fast and mobile-friendly. You also check crawlability, security, and structured data. This helps search engines understand and index your site better.

What is off-page SEO?

Off-page SEO is about work done outside your website. It focuses on backlinks, social media activity, and mentions. The aim is to build your site’s trust and authority. A strong off-page SEO strategy improves rankings.

How can I improve on-page optimization?

On-page SEO can be enhanced by using descriptive URLs, optimized meta tags and headings, strategic keyword placement, and the creation of high-quality, relevant content.

How do I build backlinks for off-page SEO?

Building backlinks can be done through:

Write guest posts on other sites.
Work with influencers in your niche.
Share your content on social media.
Promote your best work to earn links.

What is the significance of social media in off-page SEO?

Social media plays a crucial role in off-page SEO. Social media spreads your content to more people. It brings visitors to your website. It increases your brand awareness online. It can also help boost your site’s authority.

Do all three components of SEO work together?

Yes, they all work as a team:

On-page SEO improves your content.
Technical SEO improves your site’s setup.
Off-page SEO builds trust and authority.